{"id":30788,"date":"2024-09-20T13:47:38","date_gmt":"2024-09-20T12:47:38","guid":{"rendered":"https:\/\/www.green-tourism.com\/?p=30788"},"modified":"2024-09-20T13:56:13","modified_gmt":"2024-09-20T12:56:13","slug":"making-the-most-of-your-sustainability-activities","status":"publish","type":"post","link":"https:\/\/www.green-tourism.com\/2024\/09\/20\/making-the-most-of-your-sustainability-activities\/","title":{"rendered":"Making the most of your sustainability activities"},"content":{"rendered":"<p><script><!-- function msoCommentShow(anchor_id, com_id) { if(msoBrowserCheck()) { c = document.all(com_id); a = document.all(anchor_id); if (null != c && null == c.length && null != a && null == a.length) { var cw = c.offsetWidth; var ch = c.offsetHeight; var aw = a.offsetWidth; var ah = a.offsetHeight; var x = a.offsetLeft; var y = a.offsetTop; var el = a; while (el.tagName != \"BODY\") { el = el.offsetParent; x = x + el.offsetLeft; y = y + el.offsetTop; } var bw = document.body.clientWidth; var bh = document.body.clientHeight; var bsl = document.body.scrollLeft; var bst = document.body.scrollTop; if (x + cw + ah \/ 2 > bw + bsl && x + aw - ah \/ 2 - cw >= bsl ) \n\t\t\t\t{ c.style.left = x + aw - ah \/ 2 - cw; }\n\t\t\telse \n\t\t\t\t{ c.style.left = x + ah \/ 2; }\n\t\t\tif (y + ch + ah \/ 2 > bh + bst && y + ah \/ 2 - ch >= bst ) \n\t\t\t\t{ c.style.top = y + ah \/ 2 - ch; }\n\t\t\telse \n\t\t\t\t{ c.style.top = y + ah \/ 2; }\n\t\t\tc.style.visibility = \"visible\";\n}\t}\t}\nfunction msoCommentHide(com_id) \n{\n\tif(msoBrowserCheck())\n\t\t{\n\t\tc = document.all(com_id);\n\t\tif (null != c && null == c.length)\n\t\t{\n\t\tc.style.visibility = \"hidden\";\n\t\tc.style.left = -1000;\n\t\tc.style.top = -1000;\n\t\t} } \n}\nfunction msoBrowserCheck()\n{\n\tms = navigator.appVersion.indexOf(\"MSIE\");\n\tvers = navigator.appVersion.substring(ms + 5, ms + 6);\n\tie4 = (ms > 0) && (parseInt(vers) >= 4);\n\treturn ie4;\n}\nif (msoBrowserCheck())\n{\n\tdocument.styleSheets.dynCom.addRule(\".msocomanchor\",\"background: infobackground\");\n\tdocument.styleSheets.dynCom.addRule(\".msocomoff\",\"display: none\");\n\tdocument.styleSheets.dynCom.addRule(\".msocomtxt\",\"visibility: hidden\");\n\tdocument.styleSheets.dynCom.addRule(\".msocomtxt\",\"position: absolute\");\n\tdocument.styleSheets.dynCom.addRule(\".msocomtxt\",\"top: -1000\");\n\tdocument.styleSheets.dynCom.addRule(\".msocomtxt\",\"left: -1000\");\n\tdocument.styleSheets.dynCom.addRule(\".msocomtxt\",\"width: 33%\");\n\tdocument.styleSheets.dynCom.addRule(\".msocomtxt\",\"background: infobackground\");\n\tdocument.styleSheets.dynCom.addRule(\".msocomtxt\",\"color: infotext\");\n\tdocument.styleSheets.dynCom.addRule(\".msocomtxt\",\"border-top: 1pt solid threedlightshadow\");\n\tdocument.styleSheets.dynCom.addRule(\".msocomtxt\",\"border-right: 2pt solid threedshadow\");\n\tdocument.styleSheets.dynCom.addRule(\".msocomtxt\",\"border-bottom: 2pt solid threedshadow\");\n\tdocument.styleSheets.dynCom.addRule(\".msocomtxt\",\"border-left: 1pt solid threedlightshadow\");\n\tdocument.styleSheets.dynCom.addRule(\".msocomtxt\",\"padding: 3pt 3pt 3pt 3pt\");\n\tdocument.styleSheets.dynCom.addRule(\".msocomtxt\",\"z-index: 100\");\n}\n\/\/ --><\/script><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-30790\" src=\"https:\/\/www.green-tourism.com\/wp-content\/uploads\/2024\/09\/Global-travel-800x534.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.green-tourism.com\/wp-content\/uploads\/2024\/09\/Global-travel-800x534.jpg 800w, https:\/\/www.green-tourism.com\/wp-content\/uploads\/2024\/09\/Global-travel-1400x934.jpg 1400w, https:\/\/www.green-tourism.com\/wp-content\/uploads\/2024\/09\/Global-travel-768x512.jpg 768w, https:\/\/www.green-tourism.com\/wp-content\/uploads\/2024\/09\/Global-travel-1536x1025.jpg 1536w, https:\/\/www.green-tourism.com\/wp-content\/uploads\/2024\/09\/Global-travel-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p class=\"MsoNormal\"><b><span style=\"font-size: 11.0pt; line-height: 115%;\">Surveying the sustainable tourism landscape<\/span><\/b><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11.0pt; line-height: 115%;\">Hard on the Heels of the Trip Advisor survey, that we covered in our last newsletter, comes another survey reinforcing the importance of sustainability in tourists\u2019 decision making.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>This survey was carried out with customers of the Travel Counsellors network and the results have been published this month in their annual Travel Tracker. <\/span><\/p>\n<p class=\"MsoNormal\"><b><span style=\"font-size: 11.0pt; line-height: 115%;\">A growing force in the tourism industry<\/span><\/b><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11.0pt; line-height: 115%;\">Travel Counsellors is a dynamic company that equips individuals to create their own travel agency businesses operated from home. The very personal service Travel Counsellors are able to offer has proven hugely popular with people who favour a bespoke, curated, approach to their travel and who want expert guidance and support in building and booking their holidays. The business now has over 2,000 franchisees operating in the United Kingdom, Ireland, the Netherlands, Belgium, South Africa, Australia, and the United Arab Emirates. <span style=\"mso-spacerun: yes;\">\u00a0<\/span>As a result, Travel Counsellors can provide real professional insight into the motivations and preferences of a wide range of travellers and tourists.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30791 alignleft\" src=\"https:\/\/www.green-tourism.com\/wp-content\/uploads\/2024\/09\/people-g9e9b6d167_1280-800x533.jpg\" alt=\"\" width=\"365\" height=\"244\" srcset=\"https:\/\/www.green-tourism.com\/wp-content\/uploads\/2024\/09\/people-g9e9b6d167_1280-800x533.jpg 800w, https:\/\/www.green-tourism.com\/wp-content\/uploads\/2024\/09\/people-g9e9b6d167_1280-768x512.jpg 768w, https:\/\/www.green-tourism.com\/wp-content\/uploads\/2024\/09\/people-g9e9b6d167_1280.jpg 1280w\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" \/><\/p>\n<p class=\"MsoNormal\"><b><span style=\"font-size: 11.0pt; line-height: 115%;\">A growing appetite for proven sustainable tourism options<\/span><\/b><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11.0pt; line-height: 115%;\">This year\u2019s Travel Tracker revealed that 56% of respondents want travel companies to offer more sustainable options. This is an increase compared to last year\u2019s survey (54%) but, interestingly, there was an increase to 67% in respondents aged between 25 and 34 indicating that this trend is set to accelerate in the future. Perhaps most pertinently, for Green Tourism Award holders and members working towards certification, 47% said they would feel happier staying in a particular accommodation if it had a sustainable certification or label. <span style=\"mso-spacerun: yes;\">\u00a0\u00a0<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><b><span style=\"font-size: 11.0pt; line-height: 115%;\">Putting your Green Tourism award at the heart of your marketing strategy.<\/span><\/b><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11.0pt; line-height: 115%;\">This new data reinforces the value of your Green Tourism certification as a marketing tool. The Marketing Playbooks, contained within our freshly<a style=\"mso-comment-reference: fs_1; mso-comment-date: 20240918T1145; mso-comment-done: yes;\">-upgraded<\/a><\/span><span style=\"font-size: 11.0pt; line-height: 115%;\"><span style=\"mso-spacerun: yes;\">\u00a0<\/span>members-only <a href=\"https:\/\/www.green-tourism.com\/knowledge-hub\/\">Knowledge Hub<\/a><\/span><span style=\"font-size: 11.0pt; line-height: 115%;\">\u00a0contain high-impact ideas for promoting your Green Tourism or Green Meetings award success, complete with real-life examples of best practice from our members along with template copy and assets to empower your digital marketing efforts.<\/span><\/p>\n<p class=\"MsoNormal\"><b><span style=\"font-size: 11.0pt; line-height: 115%;\">\u00a0<\/span><\/b><\/p>\n<div style=\"mso-element: comment-list;\">\n<p><!-- [if !supportAnnotations]--><\/p>\n<div style=\"mso-element: comment;\">\n<div id=\"_com_1\" class=\"msocomtxt\">\n<p><!-- [if !supportAnnotations]--><\/p>\n<\/div>\n<p><!--[endif]--><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Surveying the sustainable tourism landscape Hard on the Heels of the Trip Advisor survey, that we covered in our last newsletter, comes another survey reinforcing the importance of sustainability in tourists\u2019 decision making.\u00a0 This survey was carried out with customers of the Travel Counsellors network and the results have been published this month in their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-30788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - 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